2021
How the art of perfume teaches us to make the right choices in life
Laurence Fanuel

Laurence Fanuel

Scientist and multimedia perfumer artist

What is the sense of smell? How important is it for human life? What can the creation of perfumes teach us about “smelling” and "feeling"? Laurence Fanuel takes us on a journey between sciences and arts, exploring this sense that is much deeper than we think, whose importance was revealed by the recent global anosmia. Laurence Fanuel, PhD in biotechnology, first worked in an American multinational company as R&D scientist then as perfumer dedicated to innovative products for home. She then went on to create in perfume houses of various cultures (Japan, France, India, The Netherlands). Today, she works with artists, museums, scene directors and private clients to develop new ways to use smells. For her, arts and sciences must be intertwined to apprehend the human being and the unknown: this is what she teaches to her international students. Laurence has contributed to the writing of several books: "L'Art Olfactif Contemporain" (Ed. Classiques Garnier), "Les Femmes en Parfumerie" (Ed. Soroptimist) and "L'Art de Distiller la Vie selon Rosa Rose" (Ed. Maïa).

About
This independent TEDx event is operated under license from TED.
Palais des Festivals
La Croisette
06414 Cannes
France
In the spirit of ideas worth spreading, TED has created a program called TEDx. A local and self-organised event, TEDx gives a voice to individuals from the entire world in the hopes to let them transmit a new message, innovative and which causes an impact. We are TEDxCannes. Founded in 2014, we encourage discussions and deep connections in the unifying subjects. We offer a journey in which one can live a unique and rewarding experience.